Thursday, June 11, 2009
Crystal File 080: Zoya MatteVelvet Shipping July 1st!
Zoya will be the first major manufacturer of salon polishes to usher in the matte trend this year. Notice i said "this year", since several polish companies have created matte collections in the past. The trend is being renewed this year by manufacturers such as Zoya and OPI. For the MatteVelvet collection, Zoya has created a series of three matte finish shades, each with subtle shimmer, packaged in special matte finish bottles. The shades are: Posh (matte shimmer wine), Dovima (matte shimmer black), and Loredana (matte shimmer gunmetal).
So, what are your thoughts on the matte trend for fall? Personally, having never tried matte finish polishes before, i am both excited and a tad apprehensive. I think the Zoya collection has strong potential, as all the shade have shimmer, where most of the upcoming OPI matte shades do not. All of the matte polishes (Zoya and OPI) are intended to be used without base or top coat, which leaves me wondering if how badly wear will be affected, and if staining will be an issue.
The MatteVelvet collection will ship from Zoya beginning July 1st. Thankfully i should have samples to share with you soon, so you can decide if you need them! The collection is Limited Edition and will retail for $6. Product should be available for pre-order soon via the Zoya website.